The New Logo and Packaging

As part of the rebrand, Land O’ Lakes plans to display images of real farmers on their packaging, accompanied by the phrase “Farmer-Owned.” CEO statements emphasize that the new logo better reflects the company’s values and culture. Land O’ Lakes prides itself on promoting diversity and maintaining positive relationships with all its farmer-owners.

Mixed Reactions and Criticism

While most reactions on social media were positive, some critics argued that the company should never have used the “butter maiden” image in the first place. In today’s age of instant global communication, reactions can vary widely, and even well-intended changes often receive mixed feedback.

A Step Toward Change

Land O’ Lakes took over 100 years to remove an image that was offensive to many in the Native American community. While some may criticize the company for not acting sooner, it’s commendable that they finally acknowledged the issue and made the necessary changes. The company’s efforts set an example for other corporations to follow when addressing past mistakes.

Conclusion

Though it took time, Land O’ Lakes has led the way in corporate responsibility, showing that even well-established brands can admit mistakes and make meaningful changes. This move highlights the importance of evolving with the times and recognizing the impact branding can have on diverse communities.