A persistent fishy or unpleasant vaginal odor is your body’s way of asking you to pay attention, not a reason for shame. While occasional mild odor can be normal and may improve with simple steps like changing into clean underwear and keeping the area dry, ongoing smell—especially with itching, pain, or unusual discharge—can signal conditions like bacterial vaginosis or trichomoniasis that need medical treatment, not home cures.
Hygiene matters, but “more” isn’t always better. Gentle washing with warm water and mild soap on the outside only, breathable cotton underwear, avoiding tight, synthetic clothing, and skipping douching or scented products help protect the vagina’s natural balance. If the odor is strong, rotten, or won’t go away—or if you suspect a forgotten tampon or an STI—seeing a gynecologist is not overreacting; it’s protecting your health and peace of mind.