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Why Restaurants Welcome Guests with Bread Before Ordering

What feels like simple hospitality is also a carefully timed psychological nudge. Warm bread and early drink orders don’t just fill the silence; they gently change your internal state. As carbohydrates begin to raise blood sugar, your serotonin can tick upward, helping you feel calmer, safer, and more receptive. A glass of wine or a cocktail slows your pace, turns the moment social, and signals that this is an experience, not just a transaction.

In that softer mood, your frontal lobe—the part of the brain tied to planning and restraint—can be more easily swayed by comfort and pleasure. Suddenly, appetizers seem reasonable, a richer entrée feels deserved, and dessert feels like a natural finish. Restaurants know that when you feel welcomed and unhurried, you not only enjoy yourself more, you often spend more. The bread basket is kindness, but it’s also strategy, turning a simple meal into something you want to relive.

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