While perspectives on beauty are changing in America and across the globe…

The Shift in Beauty Standards

Beauty standards are changing. Thanks to social media, women no longer need to rely on advertisers to define beauty. Instead, they can showcase their natural beauty through posts that receive thousands of likes. These posts celebrate beauty in all shapes and sizes.

Data Proves the Shift

Perceptions of beauty are evolving in America and around the world, and data supports this shift. Women’s bodies are changing too. A recent study published in the International Journal of Fashion Design, Technology, and Education reveals that the average woman is no longer a size 14. So, what does this mean? Keep reading to find out!

The Average Woman’s Size is Increasing

The study analyzed over 5,500 women in the U.S. over two decades. In 2000, the average waist size for American women was 34.9 inches. Today, it has grown to 37.5 inches. This shift reflects greater distinctions based on race and ethnicity.

“We hope this data can help women improve their self-image and guide industries,” said Susan Dunn, one of the study’s lead experts.

Time for the Fashion Industry to Catch Up

Dunn emphasizes that the apparel industry must recognize these women. “They deserve clothes that fit well, in both style and measurements, and should have access to them in stores—not just online or in back corners.” The average American woman now wears a size 16 to 18, which is considered the lower end of plus-size. It’s time for the fashion world to acknowledge this reality and design for real women rather than stick-thin models.

Updating Sizes to Reflect Reality

The study urges designers to rethink their size labels. As the average woman’s size has increased, clothing should reflect that trend. Rather than expecting women to squeeze into unrealistic sizes, the fashion industry must adapt to the modern American woman.

A Call for Change in Fashion

Susan Dunn and Deborah Christel, faculty members at Washington State University, conducted the study. They proved that the average American woman no longer wears a size 2. Instead, she shops for sizes 16 and 18. If the fashion industry doesn’t update its options, it risks being left behind as the world moves forward.