Trump 2028 Hat Sparks Speculation, But Constitutional Limits Still Stand

The Trump Organization has launched a new piece of merchandise that’s drawing attention and raising eyebrows: a bold red “Trump 2028” baseball cap, available for $50 on the official Trump Store website—even though the U.S. Constitution prohibits any individual from serving more than two elected terms as president.

The cap was originally marketed with the phrase: “The future looks bright! Rewrite the rules with the Trump 2028 high crown hat.” That wording appeared to allude to the 22nd Amendment, which limits a president to two elected terms. The product description has since been revised and now reads: “Make a statement with this Made in America Trump 2028 hat. Fully embroidered with a snap closure in the back, this will become your new favorite.”

When The New York Post asked about the timing and message behind the hat, Trump Organization spokeswoman Kimberly Benza replied simply, “Because it’s amazing.”

The release of the cap follows former President Donald Trump’s recent comments that have added fuel to the idea of a third term. In a March 2024 interview with NBC News, Trump said he was “not joking” when he brought up the idea of returning to office after two terms, though he acknowledged it was “too early” to discuss specifics. He also stated, “A lot of people would like me to” serve again.

One scenario being floated among Trump supporters involves a future presidential ticket in which Trump runs as vice president under a candidate like J.D. Vance. If they won and the president stepped down or resigned, Trump could theoretically become president again. Trump himself mentioned such a strategy in passing during interviews, calling it “one way” around the rules, though legal experts widely agree that the 22nd Amendment and existing succession laws would make such a move highly controversial and legally questionable.

In January 2024, Rep. Andy Ogles (R-Tenn.) introduced a constitutional amendment that would allow former presidents to seek a third term, so long as it’s non-consecutive. The proposed change has gained little traction in Congress and would require a two-thirds majority in both the House and Senate, plus ratification by three-fourths of the states.

White House Press Secretary Karoline Leavitt addressed the speculation, saying Trump was likely “trolling” the media and that reactions were overblown. “You ask him a question, he answers honestly, and suddenly everyone’s melting down,” she said. “The truth is, people love the job this president is doing.”

While the “Trump 2028” hat is real and the former president has mused publicly about returning to office, any actual bid for a third term would face substantial constitutional and legal obstacles.