In a quiet corner of a Perth shopping center, a Kia Sportage became the unlikeliest star of a global in-joke. Its plate, “370HSSV,” looked like meaningless code until someone flipped the image and saw the hidden word staring back. What transport officials missed, social media users proudly uncovered, turning a routine parking lot snapshot into a viral moment of collective mischief.

As commenters traded jokes and praised the driver’s ingenuity, the plate joined a long list of rejected and borderline combinations that test the limits of official scrutiny. Yet this one slipped through, a playful reminder that creativity often lives in the gaps between rules. In an era where any small detail can become worldwide entertainment, one anonymous motorist proved you don’t need fame or a platform—just a clever idea and a license plate that makes the whole internet stop and look twice.