Actress Sydney Sweeney has drawn criticism from left-leaning voices online following her recent appearance in an advertisement for American Eagle.
The ad campaign, which features Sweeney modeling jeans, has unexpectedly sparked outrage across social media platforms, with some critics labeling the imagery as racially insensitive or politically charged.
Sweeney, known for her roles in series such as Euphoria and The White Lotus, has not made any political statements in connection with the campaign.
The backlash appears to be largely driven by reactionary online discourse and speculation over the ad’s perceived symbolism.
Though American Eagle has not issued a public statement regarding the criticism, some users on X and Instagram described the campaign as promoting “white supremacist imagery,” a claim that has not been substantiated and has been widely debated in follow-up commentary.
Another ad featuring Sweeney, promoting the casual shoe brand Hey Dude, has also resurfaced amid the controversy.
The ad, which was released approximately one month ago, did not initially generate backlash but has now drawn renewed attention as critics revisit the actress’s recent commercial work.
There is no indication that Sweeney intended to convey any political message through either ad.
Her involvement appears limited to modeling assignments contracted through her representation. As of now, Sweeney has not publicly commented on the online criticism.
Observers note that Sweeney has not been particularly outspoken about political issues.
The reaction to the ad campaign appears to stem more from the social media climate than from any actions taken by the actress herself.
The incident is part of a growing trend in which celebrity brand endorsements and marketing materials are subjected to partisan scrutiny, often resulting in sharp divides online.
In similar cases, figures unaffiliated with political discourse have become targets of internet controversies based on assumptions or interpretations made by viewers.
In a separate development, Dunkin’ Donuts released an official video on its verified YouTube channel featuring branding and content that has sparked viral reactions online.
The video, titled “Dunkin’ Crowns Gavin Casalegno ‘King Of Summer’ with the new Golden Hour Dunkin’ Refresher”, was posted two days ago and is publicly available on the company’s official YouTube channel.
As public reactions to advertising continue to shift in tone and intensity, some industry analysts have pointed to the role of social media platforms in amplifying isolated opinions into broader narratives.
Brands and individuals involved in campaigns are often left to navigate the aftermath of controversies they did not anticipate.
For now, Sydney Sweeney’s promotional work for American Eagle and Hey Dude remains part of standard commercial marketing efforts.
