A New Online Conspiracy Takes Aim at the Kirks

Charlie Kirk and his wife Erika have unexpectedly become the latest targets of a growing online movement built on conspiracy theories about public figures.

What started as fringe chatter has expanded into coordinated posts across X, Facebook groups, and niche forums. Users now claim that the conservative commentator and his wife fit their bizarre criteria for hidden identities.

The Shock of Charlie Kirk’s Death

Kirk, founder of the right-wing nonprofit Turning Point USA, was killed on September 10 during a live debate at Utah Valley University.

The 31-year-old was answering a question when a single bullet struck his neck, fired from a nearby rooftop. Authorities later identified 22-year-old Tyler Robinson as the suspected gunman. He faces an aggravated murder charge, along with accusations of witness tampering and obstruction of justice. His first in-person court appearance is scheduled for January.

Spotlight Shifts to Erika Kirk

After Kirk’s death, attention quickly shifted to his widow, Erika.

The couple shared two children, and she stepped in to lead Turning Point USA—instantly placing her in the political spotlight. Since then, she has appeared in the Oval Office with Donald Trump, spoken publicly with Vice President JD Vance, and become a visible figure at conservative events and fundraisers.

However, increased visibility brought a new wave of online fixation, including conspiracy-driven claims that Erika is part of a hidden agenda.

‘Transvestigation’ Claims Spread Online

This week, screenshots from a Facebook group named Transvestigation Disclosure NOW, which has over 53,000 members, began circulating.

Users posted old pageant photos of Erika from her Miss Arizona days, claiming—without evidence—that her jawline, body shape, or collarbone proved she is secretly transgender. Others went further, alleging that most beauty queens and models are trans women.

One commenter wrote, “That is a man, as most pageant winners are.”
Another claimed, “Almost all models… are mostly trans women.”

Some posts even tied Charlie Kirk into the conspiracy, suggesting his appearance was “proof” of an imagined scheme.

What “Transvestigating” Actually Is

“Transvestigating” is an online conspiracy movement where people attempt to “expose” politicians, celebrities, and public figures as secretly transgender, framing it as deceptive or socially dangerous.

Targets have included Beyoncé, Michelle Obama, Taylor Swift, and Serena Williams—mostly high-profile women. The movement blends anti-trans sentiment with pseudo-science, using body comparisons, vague photo analysis, and baseless accusations about Hollywood or political coverups.

The theory first spread in 2017 on YouTube and grew as anti-trans rhetoric entered mainstream politics. Some versions even drift into antisemitic claims about secret “power structures” promoting transgender public figures.

Despite its confidence, the movement has no credible evidence or scientific support.

Anyone Can Become a Target

With Erika Kirk now added to the list, the movement has turned its attention to a recently widowed woman who was not widely known outside conservative circles until this year.

Whether the group continues focusing on her or moves on to someone else remains unclear. But the pattern is consistent: anyone can become a target once strangers decide they fit the narrative.