Tia Zakher Sparks Viral Debate Over Zero Skincare Routine

Tia Zakher, a 22-year-old TikTok creator, has gone viral—not for a new beauty hack, but for ditching skincare altogether. No cleansers, no serums, not even water.

A Radical Shift

Her “do-nothing” routine quickly grabbed attention and stirred controversy. Some followers accused her of faking results. Others worried about the impact on her health.

Frustrated by Failed Treatments

Zakher started the experiment on March 14 after years of battling acne. She had tried everything—chemical peels, microneedling, exfoliants—with no lasting improvement. Fed up, she stopped touching her face completely. No picking, no washing, no products. Nothing.

Private Start, Public Buzz

At first, she kept the change to herself. But by April, viewers noticed changes—flaky skin, discoloration, and rough texture. Comments flooded in, asking what was going on.

Going Viral

Zakher responded with a video explaining her extreme new approach. The clip has since racked up over 10 million views. She called it the “caveman” regimen, a term she found online. (She clarified she didn’t coin it herself.)

A Growing Conversation

On TikTok—a place where users share everything from beauty tips to chronic illness journeys—Zakher’s bold move adds to a broader dialogue. It challenges ideas about skin health, self-trust, and what it really means to care for your face in a social media-driven world.