Social media strategist Jordan Howlett recently shocked TikTok with a revelation about McDonald’s “World Famous Fries.” In his viral video, Howlett shared that McDonald’s fries gain their unique flavor from beef flavoring added to the vegetable oil, a fact long known by McDonald’s USA but still surprising to many, especially vegetarians.

His disclosure raised concerns among meat-free consumers, sparking widespread discussions online.

Notably, McDonald’s branches in Canada, the U.K., and Australia avoid using beef flavoring, offering vegetarian-friendly options. Howlett’s video, viewed over 10.2 million times, has sparked intrigue and caution among McDonald’s fans and dietary-conscious viewers alike.