It wasn’t a nightmare nest waiting to explode in his attic. It was the physical proof of one man’s refusal to surrender. In Brittany’s Finistère, former sailor turned beekeeper Denis Jaffré had watched 50 hives vanish under relentless attacks from invasive Asian hornets. Instead of walking away, he turned his grief into a mission: design a trap that could stop the killers without harming a single bee.

After months of trial and error at his kitchen table, Denis created a deceptively simple device that changed everything. A lure-filled container, a fabric box, and cones calibrated precisely to the size of Asian hornet queens—enough to let pollinators pass while the predators are captured. From a 480 m² workshop in Bodilis, his company now ships traps across 18 European countries, with America next. Behind every box is the same quiet promise: protect the bees, and maybe, just maybe, protect our future too.